Derek
Benedict
Index
Contact
Information
client
Crown Affair
scope
Ads → Landing Page funnel
We partnered with Crown Affair to design and optimize full-funnel ad and landing page experiences. Our work included the creation of video and static ad creative, promotional assets, and high-impact seasonal campaigns, including Black Friday. The engagement focused on improving clarity, conversion performance, and brand consistency across paid media and on-site experiences, with ongoing iteration informed by testing and performance insights. We collaborated closely with internal marketing and brand teams to align creative direction with performance goals. Solutions were continuously refined to scale across new launches, promotions, and evolving channel strategies.
performance
Metrics
200+
Launched Ads
10+
Active Landing Pages
Meta Ads → Webflow Landing Pages
Marketing Funnel
Maze helped Crown Affair double Black Friday revenue
+112%
revenue
Revenue more than doubled (+112%), reaching $2.1M during BFCM
+299%
revenue YOY
Instagram drove $926,700 in revenue (+299% YoY)
+86%
customers YOY
Total customers +86% YoY; new customers +101% YoY
67%
new customers
67% of purchases from new customers (+5 pts), proving acquisition scale
Meta Ad
Meta Ad
Meta Ad
Meta Ad
Meta Ad
Meta Ad
Re-usable & responsive components
Crown Affair
For Crown Affair, over 80% of landing page traffic comes from mobile devices, so all components are prioritized for mobile and made fully responsive for desktop and tablet.

The buy-boxes follow Crown Affair’s PDP style and are built modularly, allowing customization of how much information is displayed based on the landing page type.
Mobile Landing Page Designs
Dry Shampoo page
Mobile
Numbers show that they are to be used in a specific order

Brief description of each product telling how it works in tandem with the others
Because holiday sets included travel size and full size products, and descriptions are longer here, so this product box needed dropdowns
Holiday Gift Sets page
Mobile
Simplified and spaced out
Leave-In Conditioner page
Mobile
Desktop Landing Page Designs
Pre-built bundles page
Desktop
derek.r.benedict@gmail.com
@derekbenedict
new york, nY
Close
Capabilities
Digital Production
Building what designs turn into: responsive landing pages, email, and reusable component systems in Webflow, Shopify, and Framer.
Social and Ad Campaign Design
Concepting and designing ad creative for paid social, static and motion, from first idea to final export.
Brand Creative and Art Direction
Visual systems and creative direction that keep a brand looking like itself across every channel.
DTC Content Design
Landing pages, PDPs, and seasonal campaign assets for consumer brands, built to convert.
Product and UX design
Sign-up flows, conversational experiences, and product UI, including AI-driven tools like Scout.
End-to-end brand building
Identity, e-commerce, and product from the ground up, the way I run my own label, Forrest Commons.
Experience
The Maze Group
Creative Manager
2023 - Present
Equinox
Digital Designer, Freelance
2023
Storytellers & Creators
Digital Designer, Freelance
2022 - 2023
Various Clients
Digital Designer, Freelance
2022 - Present
Personal Trainer
Equinox
2019-2022
Calvin Klein
Accessories Design Intern
2018
Derek
Benedict
My work lives across two modes: the performance-driven, fast-moving world of brand and digital advertising, and the more open creative territory of building Forrest Commons from the ground up. Both push me to think clearly about visual systems, audience, and intention. Good design, to me, is just the right idea executed without waste.
Education
Parsons School of Design
BFA, Product Design
2016 - 2019
General Assembly
UX/UI Design Certificate
2020
Rose-Hulman Institute of Technology
Computer Science & Mechanical Engineering
2015 - 2016