Led the redesign of Function Health’s waitlist drop-off email flows to address low conversion when users were invited to sign up. Working closely with a creative strategist and copywriter, we restructured the emails to clarify value, reduce friction, and guide readers more confidently toward activation. Insights from this work informed recommendations for new sections on the homepage, aligning email and site messaging to better support conversion across the funnel.

Designed vibrant, conversion-focused landing pages and ads that matched the brand’s bold tone while keeping usability front and center. Visual direction balanced playfulness with clear education around product benefits.

Contributed to CRO efforts across the Michael Kors website, optimizing layouts, PDPs, and user flows to improve conversion without compromising brand integrity. Changes were informed by performance data and usability best practices.