client
Ozlo Sleepbuds
scope
Ads → Landing Page funnel
Maze's introduction of tailored Landing Pages (like Snore Blocker and Light Sleepers) and highly targeted creative assets completely shifted Ozlo's baseline efficiency. By aligning the right creative hook with the right landing page, Maze assets generated CVR lifts of over 112% compared to standard site traffic. This efficiency allowed the account to comfortably scale spend by over 50% during peak promos. Internationally, hero assets like 'Maze Ad #1' became the undisputed top performers, routinely driving ROAS between $5.00X and $6.80X in markets like the EU, UK, and Canada.
Performance Metrics
8
Launched Landing Pages
60+
Launched Video Ads
125+
Launched Static Ads
Custom Landing Pages as a Conversion Multiplier
+112%
CRV lift
with custom landpages vs. standard PDP traffic
Instead of driving traffic to a generic Product Detail Page (PDP), we designed targeted landing pages (Light Sleepers, Racing Thoughts, Snore Blocker) that spoke directly to specific user pain points. By aligning the ad creative with a seamless, highly relevant post-click experience, we drastically reduced drop-off and multiplied conversions.
Meta Ads → Webflow Landing Pages
Marketing Funnel
High-Performing Hero Ads Unlock Global Scale
6.89X
ROAS
for 'Maze Ad #1' in July
+140%
CRV WoW
at 3.93x ROAS over Prime Day surge
+69%
spend
over Father's Day Weekend with 3.87x ROAS and $200k in revenue
Creating ads that stop the scroll is one thing; creating ads that can cross cultural barriers and scale internationally is another. By iterating on strong, product-focused hooks and relatable user generated content, we designed "Hero Assets" that became the undisputed top performers across the US, UK, EU, and Canada.
