client
Solawave
scope
Ads → Landing Page funnel
We use create ads targeted toward top of funnel, middle of funnel, and bottom of funnel customers and direct them into landing pages. Each landing page is designed to give these potential customers the information they need about the product in order to make the decision to purchase.
performance
Metrics
50+
Launched Ads
4+
Active Landing Pages
Maze helped Crown Affair double Black Friday revenue
+52-88%
spend efficiency
The "Non-Brand Search" and "Non-Brand | DSA" metrics showed a +53% to +88% increase in spend efficiency in early 2025. This indicates that the landing pages were highly relevant to the search terms, resulting in lower bounce rates and higher conversion values for competitive, non-branded keywords.
+68%
PMax Spend
The landing pages saw a dramatic jump in efficiency during the Nov 20-26 period. While spend on PMax grew by +68%, the landing page conversion value followed suit, highlighting that the traffic being sent was high-intent and the page was optimized for immediate checkout.
Meta Ads → Webflow Landing Pages
Marketing Funnel
Maze helped Crown Affair double Black Friday revenue
+17%
account spend WoW
During the 2024, the ads demonstrated massive scale. Total account spend increased by +17% WoW, while maintaining a high conversion value of $194,364, proving that the ad creative could handle increased budgets without performance decay.
3.0
ROAS
By January 2025, the "All Spending Power + Beauty" campaign emerged as a top performer. Specifically, the "High Spending Power" segment achieved a 3.0 ROAS goal, indicating a highly successful transition from broad awareness to efficient, bottom-of-funnel conversion.
